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Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.

By: Contributor(s): Publication details: New York, NY : Routledge, 2009.Description: xviii, 310 p. : ill. ; 25 cmISBN:
  • 0415448158 (pbk.)
  • 9780415448154 (pbk.)
Subject(s): DDC classification:
  • 659.209 FRE
Contents:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.209 FRE (Browse shelf(Opens below)) 1 Available SHTEx,70002,02,GR 5000045921

Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future.