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Strategic integrated marketing communication : theory and practice / Larry Percy.

By: Publication details: Oxford : Elsevier, c2008.Description: ix, 308 p. : ill. col. ; 24 cmISBN:
  • 9780750679800 (pbk.)
Subject(s): DDC classification:
  • 658.802 PER
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2

 658.802 PER (Browse shelf(Opens below)) 1 Available TBSxx,54001,03,AD 5000124626
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2

 658.802 PER (Browse shelf(Opens below)) 1 Available SOMAC,37004,03,GR 5000034066

Includes bibliographical references and index.