Winning sales letters--from prospect to close / Ralph Allora.
Publication details: New York : McGraw-Hill, c2009.Description: xiv, 223 p. ; 24 cmISBN:- 0071628118 (pbk. : alk. paper)
- 9780071628112 (pbk. : alk. paper)
- 658.81 ALL 2009
Contents:
The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.81 ALL 2009 (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,CL | 5000024464 |
Includes index.
The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.