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Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

By: Contributor(s): Publication details: Hoboken, N.J. : John Wiley, 2012.Description: 1 online resource (xvi, 272 p.) : illISBN:
  • 9781118226339 (ebk.)
  • 111822633X (ebk.)
Other title:
  • Social television
Subject(s): Additional physical formats: Print version: Proulx, Mike.: Social TV.DDC classification:
  • 659.02854678 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 659.02854678 (Browse shelf(Opens below)) e-book SOMAC,37002,03,CL,PPT

Includes index.

Includes bibliographical references (p. 245-258) and index.