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The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

By: Contributor(s): Publication details: New York : Portfolio, 2009.Description: xii, 304 p. : ill. ; 24 cmISBN:
  • 9781591842644 (hbk.)
  • 1591842646 (hbk.)
Subject(s): DDC classification:
  • 302.23068 KNE 2009
Contents:
The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 4

 302.23068 KNE 2009 (Browse shelf(Opens below)) 1 Available TBSxx,34004,02,GR 5000120549

Includes bibliographical references and index.

The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.