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Marketing / William M. Pride, O. C. Ferrell.

By: Contributor(s): Publication details: Mason : South-Western, Cengage Learning, c2010.Edition: 2010 edDescription: xxxi, 605, [97] p. : col. ill. ; 28 cmISBN:
  • 9780547167473 (hbk.)
  • 0547167474 (hbk.)
Subject(s): DDC classification:
  • 658.8 PRI
Partial contents:
Pt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6

 658.8 PRI (Browse shelf(Opens below)) 1 Available SLAS,05000,03,AD 5000000505

Rev. ed. of: Marketing : concepts and strategies. 2006.

Includes bibliographical references and indexes.

Pt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions.