A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007.Description: xliii, 351 p. : ill. ; 26 cmSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HF5415.1255 .K56 2007eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Book | Taylor's Library-TU | 658.8/27 (Browse shelf(Opens below)) | e-book |
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.