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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Contributor(s): Publication details: Chichester ; Hoboken, N.J. : John Wiley, c2007.Edition: 2nd edDescription: xiv, 269 p. : ill. ; 24 cmISBN:
  • 9780470028803 (pbk.)
  • 0470028807 (pbk.)
Subject(s): DDC classification:
  • 658.812 DON 2007
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3

 658.812 DON 2007 (Browse shelf(Opens below)) 1 Available TBSxx,54001,03,RM | TBSxx,44003,03,RM | SOMMx,44003,03,RM 5000115400

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.