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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780073404868 (hbk.)
  • 0073404861 (hbk.)
Subject(s): DDC classification:
  • 659.1 BEL 2012
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2012 (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000117227

Includes bibliographical references and index.