Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
Publication details: Hoboken, N.J. : John Wiley, c2011.Description: xii, 218 p. : ill. ; 23 cmISBN:- 9780470643594 (hbk.)
- 658.575 MAD 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 8 |
658.575 MAD 2011 (Browse shelf(Opens below)) | 1 | Available | TBSxx,44001,02,AD | 5000124974 |
Includes index.