Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
Publication details: Cambridge : Cambridge University Press, c2011.Description: xix, 277 p. : ill. 24 cmISBN:- 9781107011977 (hbk.)
- 1107011973 (hbk.)
- 9781107628366 (pbk.)
- 1107628369 (pbk.)
- 659.144 JAN 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.144 JAN 2011 (Browse shelf(Opens below)) | 1 | Available | GENLS,GENLS,03,GR | 5000120680 |
Includes bibliographical references and index.