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The power of co-creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart.

By: Contributor(s): Publication details: New York, N.Y. : Free Press, c2010.Description: ix, 276 p. : ill. ; 23 cmISBN:
  • 9781451623543 (pbk.)
Subject(s): DDC classification:
  • 658.40714 RAM 2010
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Includes bibliographical references and index.