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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.

By: Contributor(s): Publication details: [Victoria, B.C.] : Trafford Publishing, c2007.Description: xiv, 210 p. : ill. ; 26 cmISBN:
  • 9781425135867 (hbk.)
  • 9781425113148 (pbk.)
Subject(s): DDC classification:
  • 658.802 LIL 2007
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.802 LIL 2007 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,RA 5000145611

"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."

Includes bibliographical references (p. [193]-195, [204]- 210) and indexes