Advertising : an integrated marketing communication perspective / George E. Belch [and three others]
Publisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Edition: 3rd editionDescription: xxiii, 584 pages : colour illustrations ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781743078655 (paperback)
- 174307865X (paperback)
- 659.1 BEL 2014
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BEL 2014 (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,CL | 5000156568 |
Includes index.