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International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson.

By: Publication details: Cheltenham, UK : Edward Elgar, c2007.Description: xxiv, 238 p. : ill. ; 24 cmISBN:
  • 1848446233 (pbk.)
  • 9781848446236 (pbk.)
  • 9781847202512 (hbk.)
  • 1847202519 (hbk.)
Subject(s): DDC classification:
  • 658.84091724 JAN 2007
Contents:
Business marketing networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2

 658.84091724 JAN 2007 (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,CL 5000099102

Includes bibliographical references (p. 213-227) and indexes.

Business marketing networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.