Marketing across cultures / Jean-Claude Usunier, Julie Lee.
Publisher: Harlow, England : FT Prentice Hall, 2009Edition: 5th editionDescription: xvi, 496 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0273713914 (paperback)
- 9780273713913 (paperback)
- 658.84 USU
No physical items for this record
Includes bibliographical references and index.
British Degree Programme (UWE) : UMKC7V-3