Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
Publication details: Boston : Houghton Mifflin, c2000.Edition: Library ed., 2000 e[d]Description: xxx, 625, [100] p. ; 29 cmISBN:- 0395974844
- 658.8 PRI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,AD | 1000106760 |
Accompanied by : 1 computer laser optical disc (4 3/4 in.) : Real Deal UpGrade to accompany Pride/Ferrell. Marketing, 2000/E. Includes User Guide.