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Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.

By: Contributor(s): Publication details: New York : Portfolio, 2005.Edition: Revised and updated edDescription: xviii, 300 p. : ill. ; 24 cmISBN:
  • 1591840805 (hbk.)
Subject(s): DDC classification:
  • 339.470973 SIL
Contents:
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 339.470973 SIL (Browse shelf(Opens below)) 1 Available SLASx,05000,03,CL 5000015575

Includes index.

Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action.