Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
Publication details: New York : Wiley, c1997.Description: xix, 530 p. : ill. ; 25 cmISBN:- 0471310123 (hbk.)
- 9780471310129 (hbk.)
- 647.940688 REI
Contents:
1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated).
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 REI (Browse shelf(Opens below)) | 1 | Available | SHTEx,60001,03,GR | 5000042131 |
1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated).