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Writing feature articles : print, digital and online / Mary Hogarth.

By: Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Edition: Fifth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781315297996
  • 131529799X
  • 9781315298016
  • 1315298015
  • 9781315298009
  • 1315298007
  • 9781315297989
  • 1315297981
Subject(s): DDC classification:
  • 808.06607 23
Online resources:
Contents:
Cover; Half Title; Title Page; Copyright Page; Table of contents; List of Figures; List of Tables; List of Contributors; Foreword; Acknowledgements; 1 Introduction; Elementary skills and resources; Learning your trade; Set up a workspace; Gathering experience and networking; Getting published; Engage editorial teams; Work placement opportunities; 2 Life as a freelance; Books, equipment and resources; A productive home office; Tools for organising data; Writing is a business; Organising your time; Getting commissions; Workflow and business records; Set the rate and rights
3 Ideas are everywhereIdeas as a staff writer; News stories; Press releases; Social media and the letters' page; How to get ideas as a freelance; Finding suitable target markets; Where to look; Ideas from B2B magazines and professional journals; Books are a great source of inspiration; A word about techniques; Get creative; Using formulas and word associations; Linear-logical thinking; Develop a specialism; An essential checklist; 4 Market research; Researching magazine markets; Analyse adverts; What media kits will tell you; Content analysis; Online opportunities; Target new start-ups
Newspaper marketsAn emphasis on features; Specialists in demand; Local papers; Examples of local stories; Reporting experience; National papers; Features with topical pegs; When local becomes national; Further resources; 5 How to pitch successfully; An editor's point of view; Preparing to pitch; The pitch; Example 1: a travel magazine editor receives a phone call; Example 2: the woman's magazine editor receives a call; Pitch via email; An example of a pitch; Multiple pitches; Develop a network; Organising commissioned articles; Start a feature file; Problem features; When to send specs
Dealing with editorsDealing with rejection; 6 Turn ideas into articles; Feature opportunities; Celebrity stories; Changing times; Pitfalls; Your approach; Children; Different approaches; Pitfalls; Your approach; Crime; Different approaches; Pitfalls; Your approach; Education; Different approaches; Pitfalls; Your approach; Health and medicine; Different approaches; Pitfalls; Your approach; Old age or retirement; Different approaches; Pitfalls; Your approach; Travel; Different approaches; Pitfalls; Your approach; Books; 7 Research and interview techniques; Finding reliable sources
Background researchPersonal experience and legwork; From legwork report to feature; Build up your contacts; Assessment of sources; Social media and online resources; A word on experts; Interview strategies; Effective approaches; Some dos and don'ts; Interview notes; Quoting and paraphrasing; How to organise notes; Creative questioning; Questions not to ask; Persuasion techniques; Awkward questions; Something to hide?; When to get legal advice; How to elicit good quotes; Choose the best interview method; Acknowledge your sources; Establish bonds with contacts; Verification skills
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-Perpetual(TC) 808.06607 (Browse shelf(Opens below)) e-book SOPUx,83003,03,RM,PPT

Cover; Half Title; Title Page; Copyright Page; Table of contents; List of Figures; List of Tables; List of Contributors; Foreword; Acknowledgements; 1 Introduction; Elementary skills and resources; Learning your trade; Set up a workspace; Gathering experience and networking; Getting published; Engage editorial teams; Work placement opportunities; 2 Life as a freelance; Books, equipment and resources; A productive home office; Tools for organising data; Writing is a business; Organising your time; Getting commissions; Workflow and business records; Set the rate and rights

3 Ideas are everywhereIdeas as a staff writer; News stories; Press releases; Social media and the letters' page; How to get ideas as a freelance; Finding suitable target markets; Where to look; Ideas from B2B magazines and professional journals; Books are a great source of inspiration; A word about techniques; Get creative; Using formulas and word associations; Linear-logical thinking; Develop a specialism; An essential checklist; 4 Market research; Researching magazine markets; Analyse adverts; What media kits will tell you; Content analysis; Online opportunities; Target new start-ups

Newspaper marketsAn emphasis on features; Specialists in demand; Local papers; Examples of local stories; Reporting experience; National papers; Features with topical pegs; When local becomes national; Further resources; 5 How to pitch successfully; An editor's point of view; Preparing to pitch; The pitch; Example 1: a travel magazine editor receives a phone call; Example 2: the woman's magazine editor receives a call; Pitch via email; An example of a pitch; Multiple pitches; Develop a network; Organising commissioned articles; Start a feature file; Problem features; When to send specs

Dealing with editorsDealing with rejection; 6 Turn ideas into articles; Feature opportunities; Celebrity stories; Changing times; Pitfalls; Your approach; Children; Different approaches; Pitfalls; Your approach; Crime; Different approaches; Pitfalls; Your approach; Education; Different approaches; Pitfalls; Your approach; Health and medicine; Different approaches; Pitfalls; Your approach; Old age or retirement; Different approaches; Pitfalls; Your approach; Travel; Different approaches; Pitfalls; Your approach; Books; 7 Research and interview techniques; Finding reliable sources

Background researchPersonal experience and legwork; From legwork report to feature; Build up your contacts; Assessment of sources; Social media and online resources; A word on experts; Interview strategies; Effective approaches; Some dos and don'ts; Interview notes; Quoting and paraphrasing; How to organise notes; Creative questioning; Questions not to ask; Persuasion techniques; Awkward questions; Something to hide?; When to get legal advice; How to elicit good quotes; Choose the best interview method; Acknowledge your sources; Establish bonds with contacts; Verification skills

OCLC-licensed vendor bibliographic record.