Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Publisher: Harlow, England : Pearson, 2021Edition: Seventh editionDescription: 1 online resource (xiv, 566 pages) : illustrations (colour)Content type:- text
- still image
- computer
- online resource
- 9781292327914 (PDF ebook)
- 658.802 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.802 (Browse shelf(Opens below)) | e-book | SOMMx,34003,03,RA,PPT | SOMMx,13607,03,RA, PPT |
This edition also issued in print: 2021.
Previous edition: 2018.
Includes bibliographical references and index.