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Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.

By: Contributor(s): Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Edition: 6th edition Asia-Pacific editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780170289030
Subject(s): Genre/Form: Additional physical formats: Print version:: Integrated Marketing CommunicationsDDC classification:
  • 658.802 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.802 (Browse shelf(Opens below)) e-book SOMAC,11723,03,RM,PPT

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.