Taylor's Library Banner
Image from Google Jackets

Advertising creative : strategy, copy, design.

By: Contributor(s): Publisher: Los Angeles : SAGE Publications, Inc., [2023]Copyright date: ©2023Edition: Sixth edition / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. JenkinsDescription: xxvi, 358 pages : illustrations (black and white) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781071846650
Uniform titles:
  • Advertising strategy
Subject(s): DDC classification:
  • 659.1 ALT 2023
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve Collection Taylor's Library-TC

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

 659.1 ALT 2023 (Browse shelf(Opens below)) Available SODSx,83003,03,RM 5000174737

Creative Communication and Portfolio Development

Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 4, BayNo 2

 659.1 ALT 2023 (Browse shelf(Opens below)) Available SDPSx,83003,03,RM 5000175768

Previous edition: published as by Tom Altstiel, Jean Grow, Marcel Jennings. 2019.

Includes bibliographical references and index.