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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Edition: 13e [edition]Description: xxxi, 759, G-12, E-35, N-12, S-12 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266090608
Subject(s): DDC classification:
  • 659.1 BEL 2024
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 7, BayNo 2

659.1 BEL 2024 (Browse shelf(Opens below)) Available SDPSx,83003,03,RM 5000175420
Reserve Collection Taylor's Library-TC

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

659.1 BEL 2024 (Browse shelf(Opens below)) Available SDPSx,83003,03,RM 5000175419

Industrial Project B

Teaching Resource Taylor's Library-TU 659.1 BEL 2024 (Browse shelf(Opens below)) Available SOMMx,13607,03,AD | SOMMx,93601,03,AD 5000172546

Includes bibliographical references and indexes.