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Brand management : an introduction through storytelling / Emmanuel Mogaji.

By: Publisher: Cham, Switzerland : Palgrave Macmillan, 2021Description: xv, 266 pages : illustrations (black and white, and colour) ; 26 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.827 MOG 2021
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Includes bibliographical references and index.