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Advertising and promotion : an integrated marketing communications / George E. Belch and Michael A. Belch.

By: Contributor(s): Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Edition: Thirteenth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781266503665
Subject(s): Additional physical formats: Print version:: Advertising and promotion : an integrated marketing communications.DDC classification:
  • 659.1 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 659.1 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RM,PPT

Includes index.

Description based on print version record.