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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Publisher: Harlow, England : Pearson, 2020Edition: Seventh edition; Global editionDescription: 1 online resource (xxvi, 856 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292265919
  • 1292265914
Subject(s): Additional physical formats: Print version:: No titleDDC classification:
  • 658.8/3 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/3 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RM,PPT

Revised edition of the author's Marketing research, ©2010.

"Authorized adaptation from the United States edition, entitled Marketing Research: An Applied Orientation, 7th Edition, ISBN 9780134734842, by Naresh K. Malhotra, published by Pearson Education © 2019"--Title page verso

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on November 21, 2019).