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Marketing and the customer value chain : integrating marketing and supply chain management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou.

By: Contributor(s): Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780429684883
  • 0429684886
  • 9780429401169
  • 0429401167
  • 9780429684869
  • 042968486X
  • 9780429684876
  • 0429684878
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.7 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.7 (Browse shelf(Opens below)) e-book SOMMx,13808,03,RA,PPT|SOMMx,13809,03,RA,PPT

OCLC-licensed vendor bibliographic record.