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Advertising / Michael F. Weigold, William F. Arens.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Edition: 2024 release; International student editionDescription: xvii, 462 pages : illustrations (chiefly color) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266851759
  • 9781265019525
Other title:
  • M: Advertising [Cover title]
Subject(s): DDC classification:
  • 659.1 WEI 2024
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve Collection Taylor's Library-TC

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

659.1 WEI 2024 (Browse shelf(Opens below)) Available SDPSx,83003,03,RM 5000176552

Advertising Principles

Earlier edition published: 2022.

Includes bibliographical references and index.