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Power branding : leveraging the success of the world's best brands / Steve McKee.

By: Publisher: New York, NY : Palgrave Macmillan, 2014Edition: First editionDescription: x, 246 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • volume
ISBN:
  • 9781137278845 (hardback)
Subject(s): DDC classification:
  • 658.827 MAC 2014
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5

 658.827 MAC 2014 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,CL 5000160979

Includes bibliographical references and index.