Image from Google Jackets

Contemporary marketing / Louis Boone & David Kurtz.

By: Contributor(s): Publisher: Mason : South-Western, 2025Edition: Twentieth editionDescription: 432 pages : illustrationsContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798214041100
Subject(s): DDC classification:
  • 658.8 23
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU On order

Includes bibliographical references and index.