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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose.

By: Contributor(s): Publisher: Harlow, England ; New York : Pearson, 2025Edition: Eighth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292737218
  • 1292737212
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing communicationsDDC classification:
  • 658.8/02094 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/02094 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RA,PPT|SOMMx,83607,03,RA,PPT

Previous edition: 2021.

Includes bibliographical references and index.

EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.

Description based on print version record and CIP data provided by publisher; resource not viewed.