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Strategy and planning : a manager's guide / David Hussey.

By: Contributor(s): Publication details: Chichester, England : John Wiley, c1999.Edition: [New ed.]Description: vi, 289 p. : ill. ; 23 cmISBN:
  • 0471987182
Other title:
  • Strategy & planning [Cover title]
Subject(s): DDC classification:
  • 658.4012 HUS
Contents:
Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.4012 HUS (Browse shelf(Opens below)) 1 Available SOExx,07017,03,GR 5000052203

First edition published by Pergamon Press under the title Introducing Corporate Planning in 1971. Second edition 1979. Third edition 1985. Fourth edition 1991.

Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index.