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The end of advertising as we know it / Sergio Zyman, with Armin Brott.

By: Contributor(s): Publication details: Hoboken, N.J. : John Wiley, c2002.Description: 239 p. : ill. ; 24 cmISBN:
  • 0471225819 (hbk.)
  • 047142966X (pbk.)
  • 9780471429661 (pbk.)
Subject(s): DDC classification:
  • 659.1 ZYM
Contents:
Introduction. - Ch. 1. The first casualty: how we killed traditional advertising. - Ch. 2. Success can be deadly-don't take your brand awareness for granted. - Ch. 3. Fish where the fish are. - Ch. 4. Celebrity endorsers, spokespeople, and icons: when to use 'Em, when not to. - Ch. 5. Packaging matters: it's your last, best shot, so make it a good one. - Ch. 6. To sponsor or not to sponsor: that is the question. - Ch. 7. Free media-your best friend or your worst enemy. - Ch. 8. Making your employees part of your message and your product. - Ch. 9. The proof is in the pudding. - Ch. 10. Never miss another opportunity. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7

 659.1 ZYM (Browse shelf(Opens below)) 1 Available SLASx,05000,03,GR 5000019852

Published simultaneously in Canada.

Includes index.

Introduction. - Ch. 1. The first casualty: how we killed traditional advertising. - Ch. 2. Success can be deadly-don't take your brand awareness for granted. - Ch. 3. Fish where the fish are. - Ch. 4. Celebrity endorsers, spokespeople, and icons: when to use 'Em, when not to. - Ch. 5. Packaging matters: it's your last, best shot, so make it a good one. - Ch. 6. To sponsor or not to sponsor: that is the question. - Ch. 7. Free media-your best friend or your worst enemy. - Ch. 8. Making your employees part of your message and your product. - Ch. 9. The proof is in the pudding. - Ch. 10. Never miss another opportunity. - Index.