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Principles of marketing / Philip Kotler ... [et al.]

Contributor(s): Publication details: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003.Edition: 2nd edDescription: xxiii, 656 p. : ill. (some col.) ; 26 cmISBN:
  • 1740098110 (pbk.)
Subject(s): DDC classification:
  • 658.8 PRI
Contents:
Pt. One : Creating excitement and value. Ch. 1. Marketing creating excitement and value. 2. Strategic marketing and planning. - Pt. Two. Market behaviour and strategies. Ch. 3. The global marketing environment. Ch. 4. Information management and marketing research. Ch. 5. Consumer market behaviour. Ch. 6. Business market behaviour. Ch. 7. Market segmentation, targeting and positioning. - Pt. Three : Developing the marketing mix. Ch. 8. Products, goods, services and experiences. Ch. 9. New products. Ch. 10. Pricing considerations and approaches. Ch. 11. Placement. Ch. 12. IMC : Advertising and public relations. Ch. 13. IMC : Sales promotion and selling. Ch. 14. IMC : Direct and online marketing. - Pt. Four : Extending market. Ch. 1. Connecting with the borderless global markets. Ch. 16. Ethics and marketing compliance. - References. - Answers to concept check questions. - Answers to self-check questions. - Glossary. - Photo / ad credits. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6

 658.8 PRI (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD 5000014115
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6

 658.8 PRI (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD 5000014152
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7

 658.8 PRI (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD 5000012294
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7

 658.8 PRI (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD 5000014109

Includex index.

Bibliography : p. 610- 625.

Pt. One : Creating excitement and value. Ch. 1. Marketing creating excitement and value. 2. Strategic marketing and planning. - Pt. Two. Market behaviour and strategies. Ch. 3. The global marketing environment. Ch. 4. Information management and marketing research. Ch. 5. Consumer market behaviour. Ch. 6. Business market behaviour. Ch. 7. Market segmentation, targeting and positioning. - Pt. Three : Developing the marketing mix. Ch. 8. Products, goods, services and experiences. Ch. 9. New products. Ch. 10. Pricing considerations and approaches. Ch. 11. Placement. Ch. 12. IMC : Advertising and public relations. Ch. 13. IMC : Sales promotion and selling. Ch. 14. IMC : Direct and online marketing. - Pt. Four : Extending market. Ch. 1. Connecting with the borderless global markets. Ch. 16. Ethics and marketing compliance. - References. - Answers to concept check questions. - Answers to self-check questions. - Glossary. - Photo / ad credits. - Index.