Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
Publication details: Boston, Mass. : Houghton Mifflin, c2003.Edition: 12th edDescription: xxvii, 631, [104] p. ; 28 cm.+ 1 CD-ROM (4 3/4 in.)ISBN:- 0618192433 (hbk.)
- 0618248919(pkg)
- 658.8 PRI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7 |
658.8 PRI (Browse shelf(Opens below)) | 1 | Available | ADTP, 95347 | 5000159910 | |||||||||||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | SCAFS,70006,03,RA | 1000808275 |
1 electronic optical disc (CD-ROM): Real Deal UpGrade to accompany Pride/Ferrell. Marketing,