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Welcome to the creative age : bananas, business and the death of marketing / Mark Earls

By: Publication details: Chichester, West Sussex : John Wiley, c2002Description: xii, 276 p. : ill. ; 24 cmISBN:
  • 047084499X (hbk.)
  • 9780470844991 (hbk.)
Subject(s): DDC classification:
  • 658.8 EAR
Contents:
Foreword by Adam Morgan. - Acknowledgements. - Introduction: Bananas at Dawn. - 1. Creativity Is Our Inheritance. - 2. The Glorious Revolution. - 3. Tsunami. - 4. Who and How We Are. - 5. Ideas, Ideas, Ideas. - 6. All that You Can't Leave Behind (but must). - 7. How to Have a Creative Age Idea. - 8. Interventions - it is What You Do ... - 9. Advertising is Not Communication. - 10. The Shared Enterprise - Putting Purpose-ideas at the Heart of Business. 11. A Place You Want to Work in. - 12. Us - Together. - Postscript. - Endnotes. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 3

 658.8 EAR (Browse shelf(Opens below)) 1 Available SLASx,05000,03,GR 5000014297

Foreword by Adam Morgan. - Acknowledgements. - Introduction: Bananas at Dawn. - 1. Creativity Is Our Inheritance. - 2. The Glorious Revolution. - 3. Tsunami. - 4. Who and How We Are. - 5. Ideas, Ideas, Ideas. - 6. All that You Can't Leave Behind (but must). - 7. How to Have a Creative Age Idea. - 8. Interventions - it is What You Do ... - 9. Advertising is Not Communication. - 10. The Shared Enterprise - Putting Purpose-ideas at the Heart of Business. 11. A Place You Want to Work in. - 12. Us - Together. - Postscript. - Endnotes. - Index.