Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
Publication details: Milton, Qld. : Wiley Publishing Australia, c2003.Description: xvi, 455 p. : ill. ; 26 cmISBN:- 0470800968 (pbk.)
- 658.802 WHI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.802 WHI (Browse shelf(Opens below)) | 1 | Available | GENLS,GENLS,03,GR | 5000019967 |
Includes bibliographies and index.