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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

By: Publication details: London ; Sterling, VA : Kogan Page, c2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0749442565
Uniform titles:
  • Marketing spuren. English
Subject(s): DDC classification:
  • 659 MIK
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

659 MIK (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,GR 5000037681

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.