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The streetwise marketer : marketing leadership approaches they don't teach at business schools / by John Madsen & Billy Tan.

By: Publication details: Kuala Lumpur : Malaysian Institute of Management, c2001-2002.Description: xvii, 147 p. : ill. ; 27 cmISBN:
  • 9839065238 (pbk)
Subject(s): DDC classification:
  • 658 MAD
Contents:
Section I - The pillars of excellence: 1. Foundations for excellence - 2. The 12 working principles - 3. 16 ancient asian business commandments - 4. The power of knowledge - 5. Demystifying the marketing concept -- Section II-Marketing in action: 6. Marketing objectives - 7. The market census approach - 8. Market coverage - 9. Sub-distribution partnership - 10. Marketing focus reports -- Section III-Wealth creation: 11. Achieving more with less - 12. The high-performing team -- Appendices.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 1, TierNo 2, BayNo 6

 658 MAD (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,AD 5000029241

Section I - The pillars of excellence: 1. Foundations for excellence - 2. The 12 working principles - 3. 16 ancient asian business commandments - 4. The power of knowledge - 5. Demystifying the marketing concept -- Section II-Marketing in action: 6. Marketing objectives - 7. The market census approach - 8. Market coverage - 9. Sub-distribution partnership - 10. Marketing focus reports -- Section III-Wealth creation: 11. Achieving more with less - 12. The high-performing team -- Appendices.