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An integrated approach to communication theory and research / edited by Micheal B. Salwen, Don W. Stacks

Contributor(s): Series: LEA's communication seriesPublication details: Mahwah, New Jersey : Lawrence Erlbaum Associates, c1996.Description: xiii, 600 p. ; 26 cmISBN:
  • 0805816313
Subject(s): DDC classification:
  • 302.201 INT
Contents:
Preface - Part I: Studying "Theory" - Doing "Research" - 1. Integrating theory and research: starting with questions. 2. Thinking about theory. 3. Thinking quantitatively. 4. Thinking qualitatively: Hermeneutics in science -- Part II: Mass communication approaches and concerns - 5. Mass communication theory and research: concepts and models. 6. Media gatekeeping 7. The agenda-setting role of mass communication 8. Cultivation analysis: research and practice 9. Theories and methods in knowledge gap research since 1970 10. Uses and gratifications - 11. Spiral of silence: communication and public opinion as social control 12. International communication 13. Violence and sex in the media 14. Advertising -- Part III: Human communication approaches and concerns - 15. Human communication theory and research: traditions and models 16. The rhetorician's quest 17. Persuasion 18. Interpersonal communication 19. Modeling cultures: toward grounded paradigms 20. Intercultural communication 21. Intrapersonal communication 22. Nonverbal communication 23. Small group communication 24. Organizational communication -- Part IV: Integrated approaches to communication - 25. Multichannel Leadership: Revisiting the false dichotomy 26. Diffusion of innovations 27. Credibility 28. Political communication 29. Public relations 30. Health communication 31. Feminist approaches to communication 32. Communication ethics. -- Part v: Future of theory and research in communication - 33. Communication thoery and research: The quest for increased credibility in the social sciences - 34. The future of theory and research in communication: human communication - About the authors - Author index - Subject index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 2, BayNo 7

 302.201 INT (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,AD 5000030086

Includes bibliographical references and index.

Preface - Part I: Studying "Theory" - Doing "Research" - 1. Integrating theory and research: starting with questions. 2. Thinking about theory. 3. Thinking quantitatively. 4. Thinking qualitatively: Hermeneutics in science -- Part II: Mass communication approaches and concerns - 5. Mass communication theory and research: concepts and models. 6. Media gatekeeping 7. The agenda-setting role of mass communication 8. Cultivation analysis: research and practice 9. Theories and methods in knowledge gap research since 1970 10. Uses and gratifications - 11. Spiral of silence: communication and public opinion as social control 12. International communication 13. Violence and sex in the media 14. Advertising -- Part III: Human communication approaches and concerns - 15. Human communication theory and research: traditions and models 16. The rhetorician's quest 17. Persuasion 18. Interpersonal communication 19. Modeling cultures: toward grounded paradigms 20. Intercultural communication 21. Intrapersonal communication 22. Nonverbal communication 23. Small group communication 24. Organizational communication -- Part IV: Integrated approaches to communication - 25. Multichannel Leadership: Revisiting the false dichotomy 26. Diffusion of innovations 27. Credibility 28. Political communication 29. Public relations 30. Health communication 31. Feminist approaches to communication 32. Communication ethics. -- Part v: Future of theory and research in communication - 33. Communication thoery and research: The quest for increased credibility in the social sciences - 34. The future of theory and research in communication: human communication - About the authors - Author index - Subject index.