Taylor's Library Banner
Image from Google Jackets

Destination marketing : an integrated marketing communication approach / Steven Pike.

By: Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2008.Description: xv, 406 p. : ill. ; 25 cmISBN:
  • 9780750686495 (pbk.)
Subject(s): DDC classification:
  • 338.47910688 PIK
Contents:
1. The study of destination marketing - 2. Definitions - 3. Destination marketing organisations - 4. Organisation structure - 5. DMO funding - 6. The role of government - 7. DMO roles - 8. Marketing strategyb develpment - 9. Marketing research - 10. Destination branding - 11. Destination image - 12. Market positioning - 13. Target markets - 14. Marketing communications - 15. Distribution - 16. Public relations - 17. Meetings marketing - 18. Disasters and crises - 19. Performance metrics - References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 338.47910688 PIK (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR 5000045422

Includes bibliographical references and index.

1. The study of destination marketing - 2. Definitions - 3. Destination marketing organisations - 4. Organisation structure - 5. DMO funding - 6. The role of government - 7. DMO roles - 8. Marketing strategyb develpment - 9. Marketing research - 10. Destination branding - 11. Destination image - 12. Market positioning - 13. Target markets - 14. Marketing communications - 15. Distribution - 16. Public relations - 17. Meetings marketing - 18. Disasters and crises - 19. Performance metrics - References - Index.