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Contemporary hospitality marketing : a service management approach / William Lazer, Roger A. Layton.

By: Contributor(s): Publication details: Lansing, Mich. : Educational Institute, American Hotel & Motel Association, c1999.Description: xviii, 490 p. : ill. ; 23 cmISBN:
  • 0866121587
Subject(s): DDC classification:
  • 647.940688 LAZ
Contents:
Preface - About the authors -- Part 1 Marketing in the Hospitality setting - 1. Marketing's role in hospitality management - 2. Service: the centerpiece of hospitality marketing - 3. Hospitality marketing strategies - 4. Strategic hospitality marketing planning -- Part II Guests: The focus of Hospitality marketing - 5. Individual guest behavior - 6. Business guest behavior - 7. Guests of tomorrow - 8. Segmenting and targeting markets -- Part III Managing the Hospitality marketing mix - 9. Marketing data and information systems - 10. Product / service mix : the offer - 11. Distribution mix: Hospitality networks - 12. Pricing mix: Strategies and tactics - 13. Communications mix : Advertising and public relations - 14. Communications mix: Selling merchandising and promotion -- Part IV Achieving hospitality marketing leadership - 15. The service challenge: Managing moments of truth - 16. Energizing hospitality marketing: entrepreneurship, creativity and innovation - 17. Hospitality marketing: future perspectives -- Appendix: Marketing case studies - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 LAZ (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,AD 5000034794

Includes bibliographical references and index.

Preface - About the authors -- Part 1 Marketing in the Hospitality setting - 1. Marketing's role in hospitality management - 2. Service: the centerpiece of hospitality marketing - 3. Hospitality marketing strategies - 4. Strategic hospitality marketing planning -- Part II Guests: The focus of Hospitality marketing - 5. Individual guest behavior - 6. Business guest behavior - 7. Guests of tomorrow - 8. Segmenting and targeting markets -- Part III Managing the Hospitality marketing mix - 9. Marketing data and information systems - 10. Product / service mix : the offer - 11. Distribution mix: Hospitality networks - 12. Pricing mix: Strategies and tactics - 13. Communications mix : Advertising and public relations - 14. Communications mix: Selling merchandising and promotion -- Part IV Achieving hospitality marketing leadership - 15. The service challenge: Managing moments of truth - 16. Energizing hospitality marketing: entrepreneurship, creativity and innovation - 17. Hospitality marketing: future perspectives -- Appendix: Marketing case studies - Index.