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Corporate communications : a 21st century primer / Joseph Fernandez.

By: Publication details: New Delhi : Response ; London : Sage, 2004.Description: 282 p. : ill. ; 22 cmISBN:
  • 0761997466 (pbk.)
Subject(s): DDC classification:
  • 658.45 FER
Contents:
1. The 21st century corporate: in the beginning - 2. Corporate communications: a brand new world - 3. The domains of influence: audiences, communities and publics - 4. Advertising: beyond the brand - 5. Public relations: into the strategy realm - 6. The traditional media: between the lines - 7. The new media: across the digital divide - 8. Businesses and non-profit organizations: communication in commitment - 9. Companies and corporations: communicating the corporate - 10. The corporate communicator and you: from signposts to milestones - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 1, TierNo 1, BayNo 5

 658.45 FER (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,CL 5000032037

Includes bibliographical references and index.

1. The 21st century corporate: in the beginning - 2. Corporate communications: a brand new world - 3. The domains of influence: audiences, communities and publics - 4. Advertising: beyond the brand - 5. Public relations: into the strategy realm - 6. The traditional media: between the lines - 7. The new media: across the digital divide - 8. Businesses and non-profit organizations: communication in commitment - 9. Companies and corporations: communicating the corporate - 10. The corporate communicator and you: from signposts to milestones - Index.