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The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.

Contributor(s): Series: Routledge interpretive marketing researchPublication details: London : Routledge, 2000.Description: xx, 330 p. : ill. ; 24 cmISBN:
  • 0415316170
Subject(s): DDC classification:
  • 658.8342 WHY
Contents:
1. Introduction: the "why" of consumption - 2. Consumer goal structures and goal-determination processes: an integrative framework - 3. The role of emotions in goal-directed behavior - 4. Minimizing negative emotion as a decision goal: investigating emotional trade-off difficulty - 5. The role of approach / avoidance asymmetries in motivated belief formation and change - 6. The missing streetcar named desire - 7. Postmodern consumer goals made easy!!!! - 8. Authenticating acts and authoritative performances: questing for self and community - 9. Representations of women's identities and goals: the past fifty years in film and television - 10. The urge to buy: a uses and gratifications perspective on compulsive buying - 11. On selling brotherhood like soap: influencing everyday disposal decisions - 12. Timestyle and consuming time: why we do what we do with our time - 13. Using narratives to discern self-identity related consumer goals and motivations - 14. The power of metaphor - 15. Lattice analysis in the study of motivation - 16. More than a rat, less than God, staying alive - 17. Four questions about consumer motivation research - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 8

 658.8342 WHY (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,GR 5000035427

Includes bibliographical references and index

1. Introduction: the "why" of consumption - 2. Consumer goal structures and goal-determination processes: an integrative framework - 3. The role of emotions in goal-directed behavior - 4. Minimizing negative emotion as a decision goal: investigating emotional trade-off difficulty - 5. The role of approach / avoidance asymmetries in motivated belief formation and change - 6. The missing streetcar named desire - 7. Postmodern consumer goals made easy!!!! - 8. Authenticating acts and authoritative performances: questing for self and community - 9. Representations of women's identities and goals: the past fifty years in film and television - 10. The urge to buy: a uses and gratifications perspective on compulsive buying - 11. On selling brotherhood like soap: influencing everyday disposal decisions - 12. Timestyle and consuming time: why we do what we do with our time - 13. Using narratives to discern self-identity related consumer goals and motivations - 14. The power of metaphor - 15. Lattice analysis in the study of motivation - 16. More than a rat, less than God, staying alive - 17. Four questions about consumer motivation research - Index.