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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 542 p. : ill. ; 26 cmISBN:
  • 013081122X
Subject(s): DDC classification:
  • 687.0688 SOL
Contents:
Part I: Introduction - 1. Introduction to fashion concepts, fashion theories, and consumer behavior - 2. Cultural influences on consumer behavior - 3. The creation and diffusion of fashion consumer culture -- Part II: Consumer characteristics and fashion implications - 4. Individual consumer dynamics: motivation and values - 5. Individual consumer dynamics: the self - 6. Demographic subcultures: age, race, ethnicity - 7. Demographic subcultures: income and social class - 8. Psychographics: personality, attitudes, and lifestyle - 9. Consumer perceptions -- Part III: Fashion communication and decision making - 10. Fashion communication - 11. Individual and household decision making - 12. Group influence and fashion opinion leadership - 13. Buying and disposing -- Part IV: Ethics and consumer protection - 14. Ethics, social responsibility, and environmental issues - 15. The role of government and business in consumer protection.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 2, BayNo 7

 687.0688 SOL (Browse shelf(Opens below)) 1 Available SHTEx,70002,02,GR 5000025600

Includes bibliographical references and index.

Part I: Introduction - 1. Introduction to fashion concepts, fashion theories, and consumer behavior - 2. Cultural influences on consumer behavior - 3. The creation and diffusion of fashion consumer culture -- Part II: Consumer characteristics and fashion implications - 4. Individual consumer dynamics: motivation and values - 5. Individual consumer dynamics: the self - 6. Demographic subcultures: age, race, ethnicity - 7. Demographic subcultures: income and social class - 8. Psychographics: personality, attitudes, and lifestyle - 9. Consumer perceptions -- Part III: Fashion communication and decision making - 10. Fashion communication - 11. Individual and household decision making - 12. Group influence and fashion opinion leadership - 13. Buying and disposing -- Part IV: Ethics and consumer protection - 14. Ethics, social responsibility, and environmental issues - 15. The role of government and business in consumer protection.