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Advertising and popular culture / Jib Fowles.

By: Series: Foundations of popular culture ; 5.Publication details: Thousand Oaks, Calif. : SAGE, c1996.Description: xviii, 278 p. : ill. ; 24 cmISBN:
  • 0803954832 (pbk.)
  • 9780803954830 (pbk.)
Subject(s): DDC classification:
  • 659.10420973 FOW
Contents:
1. Energizers - 2. Origins - 3. Flagrant criticisms - 4. The dynamics behind the advertisement - 5. The dynamics of popular culture - 6. Exchanges - 7. The surface of the advertisement, composed and consumed - 8. Deciphering advertisements - 9. Mixed receptions - 10. The project of the self - 11. In perspective.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8

 659.10420973 FOW (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,AD 5000033409

Includes bibliographical references (p. 252-265) and indexes.

1. Energizers - 2. Origins - 3. Flagrant criticisms - 4. The dynamics behind the advertisement - 5. The dynamics of popular culture - 6. Exchanges - 7. The surface of the advertisement, composed and consumed - 8. Deciphering advertisements - 9. Mixed receptions - 10. The project of the self - 11. In perspective.