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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / Jeremy Wright.

By: Publication details: N.Y. : McGraw-Hill, c2006.Description: xiv, 321 p. : ill. ; 23 cmISBN:
  • 0072262516 (hbk.)
Subject(s): DDC classification:
  • 658.872 WRI
Contents:
Foreword. - Acknowledgments. - Introduction. - 1. Blogging basics. 2. Getting into the blogging mindset. - 3. The power of blogs for business. - 4. How your company can use blogs. - 5. How to market your company using blogs. - 6. Using blogs to increase internal communication. - 7. Find out what's being said about your company & products. - 8. Participating in your blog. - 9. Dealing with negativity. - 10. How to succeed in your blogging. - 11. The future of business blogging. - Appendix sample blogging policy. - Glossary. - Endnotes. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 4

 658.872 WRI (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 5000019420

Foreword. - Acknowledgments. - Introduction. - 1. Blogging basics. 2. Getting into the blogging mindset. - 3. The power of blogs for business. - 4. How your company can use blogs. - 5. How to market your company using blogs. - 6. Using blogs to increase internal communication. - 7. Find out what's being said about your company & products. - 8. Participating in your blog. - 9. Dealing with negativity. - 10. How to succeed in your blogging. - 11. The future of business blogging. - Appendix sample blogging policy. - Glossary. - Endnotes. - Index.