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Destination marketing organisations / by Steven Pike.

By: Series: Advances in tourism research seriesPublication details: Oxford, UK : Elsevier, c2004.Description: 240 p. ; 25 cmISBN:
  • 0080443060 (hbk.)
Subject(s): DDC classification:
  • 338.47910688 PIK
Contents:
1. Introduction to destination marketing organisations - 2. The rationale for destination marketing organisations - 3. DMO roles and structure - 4. Destination branding - 5. Destination image - 6. Destination positioning - 7. Destination marketing - 8. DMOs, disasters and crises - 9. Performance measures - Acknowledgments - Glossary - References - Appendix 1. Position discription New Zealand tourism board member - Appendix 2. NTO slogans in 2003 - Author index - Subject index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 5, BayNo 5

 338.47910688 PIK (Browse shelf(Opens below)) 1 Available SHTEx,35050,03,CL 5000115635

1. Introduction to destination marketing organisations - 2. The rationale for destination marketing organisations - 3. DMO roles and structure - 4. Destination branding - 5. Destination image - 6. Destination positioning - 7. Destination marketing - 8. DMOs, disasters and crises - 9. Performance measures - Acknowledgments - Glossary - References - Appendix 1. Position discription New Zealand tourism board member - Appendix 2. NTO slogans in 2003 - Author index - Subject index.