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The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley.

By: Contributor(s): Publication details: West Sussex, England : John Wiley, 2005.Description: xviii, 214 p. : ill. ; 24 cmISBN:
  • 0470012730 (hbk.)
Subject(s): DDC classification:
  • 658.314 BAR
Contents:
Part 1: The rationale for change - 1. Birth of an idea - 2. The changing needs and aspirations of employees - 3. Investors awaken - 4. The people management challenge - 5. The role of leadership -- Part II: The 'How to' guide: 6. Brand fundamentals - 7. The business case - 8. Employer brand insight - 9. Employer brand positioning - 10. Employer brand communication - 11. Employer brand management - 12. The durabillity of the employer brand concept -- Part III: Appendices - References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 25 , Side 1, TierNo 2, BayNo 4

 658.314 BAR (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,GR 5000034944

Includes bibliographical references (p. [201]-205) and index.

Part 1: The rationale for change - 1. Birth of an idea - 2. The changing needs and aspirations of employees - 3. Investors awaken - 4. The people management challenge - 5. The role of leadership -- Part II: The 'How to' guide: 6. Brand fundamentals - 7. The business case - 8. Employer brand insight - 9. Employer brand positioning - 10. Employer brand communication - 11. Employer brand management - 12. The durabillity of the employer brand concept -- Part III: Appendices - References - Index.